Cultural Intelligence Testimonials

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A few testimonials for Cultural Intelligence: A Guide to Working with People from Other Cultures:

At Miami University in Ohio, where I run an ESL and American culture program, I was charged last semester with creating a new course for incoming international students to help then acclimate to college in the US. I researched and read a wide variety of books and other materials to develop and prepare for the class, and hands-down chose your book as our main text. Clearly, you considered L2 audiences in the writing of this work, as you acknowledge in your introduction explicitly, and which also came through in the accessible writing style. No other texts I examined came close to being as clear, understandable, and relevant for my audience of (mostly Asian) international students who are (mostly) aspiring business majors. The course was a great success by all measures, appreciated by the students, evidenced by their enthusiastic engagement with the material as well as course evaluations, through upper administration which was immensely pleased with the outcomes. So, I want to say a heart-felt thanks to you for writing the book in the first place! My students and I have benefited greatly. -Felice Marcus, M.S., M.A.

“Since I bought your book I am convinced yours is the best single source for the specified self reflection which truly is the starting point of cultural awareness / sensitivity / understanding. At least on a couple of occasions I have recommended your book as (I repeat!) the best single source of current information of this kind. I have sourced volumes on individualism / collectivism, high / low power distance as well as intercultural communication, so I make this assessment after much reading and first hand experience. The content and tone of your book is exceptional.” -Mary Brigid Martin Kattan, RN

“One of the students said today ‘I want everyone in the world reading this book.’ What makes it so appealing to the students is that it’s so accessible and an easy read without the usual academic jargon.” -Regina Rowland, Intercultural Communication Instructor, City College of San Francisco

“Imagine a guidebook that helps you navigate the uncharted lands of strange cultures or, at least, cultures that seem strange to you. Author Brooks Peterson is less concerned with social advice than he is with explaining how to manage broad cultural differences and avoid cultural egocentrism. While he soundly reviews measures of cultural differences, such as cultural scales, he avoids delving into complex, abstract theories with little practical application. His clearly written book treats all cultures objectively, covering broad tendencies without venturing into cultural generalities. He alerts you to the nuances of other cultures and your own. We strongly recommend this book to anyone who interacts with the values of other cultures on a regular basis – and, these days, that’s just about everybody.” -Rolf Dobelli (Amazon reviewer)

“Cultural issues are not a new topic, but this book is so well written that it quickly becomes an interesting read and valuable learning tool for almost all of us, because of the world we live in, now and in the future. The author begins by explaining the importance of cultural intelligence for many of our business and personal interactions (with people from other ethnic groups at home and around the world), then listing what to expect (how the book is organized and why), and finally presenting a wealth of information about the topic (with vivid examples of how to apply it to our daily lives). Those examples are a clear indication that the author has accumulated his knowledge through wide reading, a variety of teaching contexts, and comprehensive practical experience in the field. The book identifies common cross-cultural dilemmas and offers practical solutions by outlining primary principles as a foundation for decision-making and describing how individual differences must be considered. The use of continuums throughout the book, and in the tool The Peterson Cultural Style Indicator, ensures that the reader understands and effectively uses the concept of Gray, versus Black and White, in human relationships. A good summary is the equation presented of Cultural Intelligence: Knowledge about Cultures + Awareness (of self and others) + Specific Skills (behaviors).” Rhoda P. Erhardt

“This book is a straight-talking guide to conducting cross-cultural business and personal relations. It is strongly pitched to American and other Western business people who are not particularly attuned to dealing with cultural diversity. As such, it would be useful to consultants, trainers, business professionals and employees who are anticipating adding an international dimension to their businesses or find that their workplaces are becoming increasingly diverse.” (Excerpt of review by PRN member G. Abbott.)

“Cultural Intelligence is a must read for all Human Resources professionals (and the clients we support!). The author offers a refreshing departure from traditional discussions of ‘diversity’ and presents the business case for understanding and building cultural intelligence.” – Raelyn Trende, Senior Human Resources Representative, Target Corporation

“This is a unique, highly practical, easy to read, day-to-day tool helping the reader understand and handle cultural differences. It is useful for everyday business interactions with people from all over the world. A “must have” book for the businessperson’s library, Cultural Intelligence can help you break through and succeed in today’s competitive global arena.” -Augusto Franco, Brand Manager for Dressings Category Andean Region, Unilever Bestfoods.

“This book contains much needed practical material and relevant advice for the professional in today’s global environment. Written in clear and easy to understand language, it’s the most approachable culture book I’ve read.” – Angela Qin Zhang, Regional Sales Manager, Asia Pacific, Archer Daniels Midland Company

“This is an excellent book. I have found it very insightful and helpful in understanding how cultural diversity can affect work relationships. It is a great tool for companies or groups that work with international audiences and customers.” -Adriana Alfarozierten, Microsoft Corporation*

*This is an individual opinion and does not represent the opinion of Microsoft Corporation